PORTLAND – There’s no denying that Portland residents are on the move but the big question is how are they searching for apartments in 2016?
Thanks to a recent report published by industry leader J Turner Research, we know that more renters than ever before are going online to search for reviews of rental properties before they actually initiate contact by reaching out to in owner or property management company.
The J Turner Research study found that of the renters that were surveyed at least 80% utilize websites like yelp, apartment ratings.com and Google for finding information on local apartments for rent in Portland Oregon and across the United States.
Social Media Plays a Small Role
What’s really interesting about the J Turner Research Study is that of those renters have resurveyed only 13% claimed that they used Twitter, Facebook or some other social media platform for researching information regarding apartment rentals.
Before Listing Your Property Online Make Sure You Follow These Steps
The internet is a central “hub” for finding apartment rentals and other homes for rent in 2016 because almost everyone has a smart phone, tablet, watch, or internet ready mobile device to find the rental home they are searching for.
Remember that even though renting has been the secondary option for many people over the years the reality is that renting is considered to be the “new buying” so you want to make sure that you follow these tips before listing your rental property online.
#1: Photography combines both quantity and quality. Be sure to include at least 10 photos and make sure the photos show a good representation of the property interior and exterior. Renters agree they will not consider a property without photos and listings without any images can get de-prioritized. Images should be professional looking images; hire a photographer or use your own camera as long as the pictures are high enough quality.
#2: The description of your property needs to include things that are not known by your photos. People will skip listings that do not have descriptions. Avoid things like all caps, poor grammar, and spelling mistakes that could hurt your credibility.
#3: Amenities are incredibly important to renters. If renters like your photos, the amenities are what will sell them on your property. It’s the icing on the cake!
#4: Be sure to advertise your availability date and at least 45-60 days out. This crucial piece of information gives you a greater pool of applicants to choose from. You’ll spend less time answering the questions about availability that are sure to come in if this info is missing.
#5: The most asked question from renters is ‘do you allow pets?’ Make your rental space pet policy clearly known upfront. 65% of households have pets and 42% have more than one pet (Source: 2015 All Property Management Research Report).
#6: Online applications are simple and easy to use. Most renters want to use online applications for multiple reasons including ease of use and mobility. No one has time for a lengthy rental process anymore.
#7: A defined process that is easy to follow and in place ahead of time will help you move quickly through your applicants.
#8: Communicate with your applicants in the best way for them to reach you. Don’t forget to keep up with modern advances in communication software such as text messaging.
#9: Make sure the websites you list on are the best they can possibly be for advertising your rental listings.
Source – appfolio.com
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