How To Effectively Market Your Portland Rental Properties Online

Effectively Market Your Portland Rental Properties

Fact: In 2019 more owners than ever before are marketing their Portland Rental Properties online because just about everyone these days has a mobile phone and is searching for rentals online first instead of searching newspapers or other means like they may have in the past.

Sadly, many landlords fail big time when it comes to marketing their properties online because they are either using old pictures of their properties which were taken years ago, or they are publishing rental listings that people are hard to read.

If you want to successfully market your listings online you have to write them in a manner that’s easy to read, simple to understand and naturally lead the reader to taking the action of either calling you to learn more, clicking on a link or filling out an application online.

In this article we will provide you with several tips you can use for writing great rental listings.

How to Write An Awesome Rental Property Listing

How to Write An Awesome Rental Property Listing

Tip 1 – Stop Using ALL CAPS in Your Listings

If you study a typical rental listing, you will see that some people have a fondness for using all caps when they write about their properties.


You want to avoid using all caps when writing a listing for your Portland Oregon Rental Property since this is the same as shouting during a regular conversation.

Tip 2 – Think like A Renter

What exactly are renters searching for these days?

If your Portland Oregon Rental Property has 3 bedrooms, 2 bathrooms and 1,500 square feet you should write about those features.

You should also write about what’s nearby that might attract the attention of a potential renter since people choose rental properties for different reasons.

Tip 3 – Add A Call to Action

Last of all, but most important, in every property listing you write don’t forget to add a call to action like the following.

Example: To learn more about this property contact us today by calling XXX-XXX-XXXX or visit our website at to learn more to download a rental application today.

Tip 4 – Take New Pictures

Stop using the same pictures of your rental property that you took 5 years ago. Before listing your property you should stage the rental (if possible) and take some new pictures because these will help your listing to stand out online. 

Stop Managing Your Rental Property Yourself

Stop Managing Your Rental Property Yourself – Contact Property Management Systems Today

DIY Property management is quickly becoming a thing of the past in Portland thanks to Property Management Systems and our effective property management services. To learn more about the services we can offer you contact us today by calling (503) 515-3170 or click here to connect with us online.


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